jiophone next: Jio unveils the ‘making of JioPhone Next’

jiophone next: Jio unveils the ‘making of JioPhone Next’

Reliance Jio’s upcoming affordable smartphone, JioPhone Next, will run on the Pragati operating system, powered by Google’s Android operating system, and Qualcomm’s chipset, the telco revealed in a video released on Monday.

Pragati OS, powered by Android, has been built specifically for India and is at the heart of the JioPhone Next, the company said in the video. The OS has been developed by engineers of both Jio and Google, with an objective of offering a seamless experience at affordable cost.

Jio is set to launch JioPhone Next, which it claims will be the world’s most affordable 4G smartphone, around Diwali in a bid to add more subscribers. It had postponed its launch from September 10 to November around Diwali. But with the telco losing over 11 million users in the July-September quarter, analysts say the new device now be critical to the Indian telecom market leader’s aim of reaching 50 million user base, from around 430 million now.

The company hasn’t revealed the pricing yet, but is expected to be priced at Rs 3500-Rs 4000, and will come bundled with various Jio and Google digital services.

“The device supports all the available Android apps which users can download and use on the device via Google Play Store. It will come preloaded with a host of Jio and Google apps along with features like Voice Assistant, Read Aloud, translate and night mode picture,” an industry executive said.

Jio said that the Qualcomm processor on the JioPhone Next focuses on delivering optimized connectivity and location technologies along with optimizations in device performance, audio and battery.

The short film also confirmed ET’s newsbreak in August that the JioPhone Next was being made by UTL Neolync, which was approved under the production-linkedin incentive (PLI) scheme.

UTL Neolync is a joint venture between Bangalore-based UTL Group and Neolyns Solution.

Reliance Industries Ltd (RIL)’s wholly owned subsidiary Reliance Strategic Business Ventures Ltd invested Rs 20 crore (about $2.7 million) in Neolync Solutions earlier this month.

The device is likely to be sold exclusively on JioMart and Reliance Digital stores first. However, RIL is expected to leverage the traditional offline channel for the JioPhone Next.

Counterpoint Research said that the launch of this affordable 4G smartphone may trigger feature phone-to-smartphone migration and activate a hyper-growth period for the Indian smartphone market, driving smartphone shipments in 2021.

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