Mercedes Benz India Q3 sales double, January to September sales grow 79%
Mercedes Benz India has already exceeded 2020 sales in the nine months of this calendar year, and it is on course to post a healthy growth with confirmed chip supplies and a robust offtake expected this festive season.
Commenting on the strong sales performance, Martin Schwenk, MD, Mercedes Benz India, said the highlight of the company’s year to date sales growth is the robust recovery in customer demand in the third quarter of the current calendar year. He attributed this to a combination of new product line-up and bullish market sentiments.
“We have built a strong order bank for most of our new and existing products and are striving hard to hand over these cars to the customers on time. We expect the upcoming festive season to continue this sales momentum and create additional demand.”
Schwenk said the product offensive for the Indian market this year would continue, and there will be some more new debuts in the last quarter.
“We will endeavour to produce as many cars as possible to cater to the unprecedented demand, secure our supply chain and continue to mitigate the current challenges faced by the entire auto industry. We are cautiously optimistic with our sales outlook for the upcoming months,” Schwenk said.
If not for shortage, the company said, the brand would have sold 20% more than the absolute volumes delivered so far. The waitlist of various models ranges from 4 to 32 weeks, depending on markets.
The company has outpaced the market and has gained share in the last nine months of 2021. The maker of S Class, grew its market share by 300 basis points to 45% at the end of September 2021.
The strong traction in the market has also been driven by over ten new products the company launched in the calendar year. And in a market where SUVs have become a dominant choice of Indian buyers, Mercedes Benz was able to sell almost 50% of its volumes in 2021 from
Even on the electric vehicle front, there is a good order bank created for the EQC, with a new batch coming in Oct-21.
The company has capitalised on the online sales channel well, and it managed to secure 20% of its order book Jan-Sep 2021 from the online platform. The company generated over 44000+ leads online with 4.1 million visitors at the new and used car online platforms.