freshtohome funding: Investcorp eyes capital boost for Licious rival FreshToHome

freshtohome funding: Investcorp eyes capital boost for Licious rival FreshToHome

Dubai: Bahrain-based aims to more than double its private equity investments in India over the next few years and is currently looking to raise new capital for FreshToHome, an online retailer in which it invested last year, an executive said.

FreshToHome competes with Licious
which became a unicorn on Tuesday — in India’s direct-to-consumer (D2C) meat and seafood space.

Investcorp is currently managing around $300 million of private equity investments in India, a majority of which was made over the past 18 months, said Gaurav Sharma, head of private equity at Investcorp India.

The firm, which focuses on private equity, real estate, credit management and absolute return investments, plans to more than double that amount as it seeks to capitalise on India’s digitalisation drive, accelerated by the Covid-19 pandemic.

“I would say in the next three to four years we would want to more than double assets under management and invest close to $400-500 million at least in India”, Sharma told Reuters.

India has seen the rise of 15 so-called unicorns—startups with a valuation in excess of $1 billion—in the first half of the year alone, Investcorp said in a study. The country is also seeing strong appetite from public investors, with Indian food delivery startup Zomato
raising $1.3 billion in an initial public offering (IPO) that was 38 times oversubscribed.


Licious has raised $52 million in a funding round led by IIFL Asset Management’s private equity fund at a valuation of just over $1 billion. This makes it the first direct-to-customer company and the first meat delivery startup in India to join the unicorn club.

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Sharma said Investcorp was working with a global investment bank to raise primary capital for FreshToHome, a direct-to-consumer meat and seafood retailer, which is aiming to expand in other markets such as the United Arab Emirates and Saudi Arabia.

“We’re expecting a huge mark-up to our investment…revenues have literally doubled through Covid-19, and valuations have gone up as well…so we could be looking at a unicorn-plus startup already for this investment”, he said.

invested in the firm in November last year as part of a $121-million funding round alongside other investors. The new funding could exceed $200 million, Sharma said, adding that an IPO—while not currently on the cards—could be considered in about two years.

“Public investors will be looking to back a company like FreshToHome, there’s a huge ESG (environmental, social and governance) angle as well”, he said.

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