Dairy.com acquires dairy tech startup Mr. Milkman
The two companies will use their combined agribusiness technologies, development resources, and industry expertise to enable and innovate last-mile dairy supply chain solutions for markets in India and abroad, said a company statement. Mr.Milkman is backed by Anil Arya and Bimal Arya, the co-founders of mosquito repellent brand All Out.
“Indian dairy sector and milk brands in India will need to employ technology at every level, right from procurement of milk to the last delivery mile in order to grow and be successful,” said Samarth Setia, Chief Executive Officer & Co-founder, Mr.Milkman. Milk brands in India and around the world operate on slim margins, and since milk prices have a cap, the only way to grow profits is to become more efficient – which can only happen through the implementation of technology., he added.
“Our entire global team is committed to developing innovative solutions that empower supply chains to feed a growing world, and Mr.Milkman is a natural addition to our AgTech solution portfolio,” said Scott Sexton, Chief Executive Officer, Dairy.com.
Founded in 2017, Mr Milkman works with large /mid–sized dairies, milk brands and individual milk suppliers using an online SaaS platform. Already used by over 60 plus Indian dairy brands, Mr.Milkman enables dairy food product companies to efficiently manage multiple aspects of dairy distribution, supply chain, customer subscriptions, and delivery requests.
In India, Mr. Milkman has tied up with firms such as Akshayakalpa, Amlaan A2 Milk, Go4Life, Gyan Dairy, House of Nanak, Himalayan Creamery, Milk Mantra, Milk Valley Farms, Raw Pressery, Yakult and Whyte Farms.
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India is the world’s largest producer and consumer of milk and dairy products. Dairy is one of the most sizable agribusinesses in India, and the industry is valued at Rs. 11,357,00 crore.
Additionally, there is huge growth potential with value-added products such as cheese, yogurt, probiotic drinks, flavored milk, ice cream, and other products in the segment. India produces 150 million tonnes of milk per year.
In the future, the combined entity will look to optimize and digitize several areas of the agriculture supply chain in India, North America, and Europe, said the company statement.