Mahindra Thar clocks cumulative bookings of 75000 units in one year of launch
It has breached the traditional boundaries set by off-roaders and invaded into the dreams of metro-based young, urban buyers who are looking for an authentic yet sophisticated SUV experience, it added.
The company noted that 40 per cent of the bookings of the model have come from millennials.
“Another interesting fact is that almost 50 per cent of the bookings are for the automatic variant and 25 per cent of the total bookings are for the petrol variant,” it added.
The new Thar comes with both petrol and diesel powertrains mated with manual and automatic transmissions.
The last generation of the model used to come with diesel engine and manual transmission only.