app: Bank of Baroda to anchor its app, bob World, as the main bank
The public sector lender is taking up a strategy similar to what SBI has been trying to do by integrating all its services on its YONO platform.
The thought was to allow everything that can be done in the bank branch to be possible via the app, he said.
Apart from regular transactions, the app facilitates airline ticket booking and comparison shopping across merchants to let customers choose the cheapest. The bank plans to extend the use of the app from retail to businesses as well.
The bank is also doubling the number of business correspondents to 50,000 for financial inclusion and to reach out to people who do not have digital access.