PUMA launches Royal Challengers Bangalore athleisure range
ET first reported on March 30th that PUMA will be the kit sponsor of the IPL franchise, with the exclusive retailing rights to RCB’s take down and replica jerseys. It also had rights to launch a fan-wear range of polo tees, shorts, pants, flip flops and caps.
PUMA said the new athleisure collection will offer RCB fans an opportunity to showcase their passion for the team all year round by sporting merchandise that has been reimagined through a fashion lens.
Drawing inspiration from street art and urban graffiti, the athleisure range boasts of quirky graphics and bold colours. Dropping right in time for the T20 season, the collection comprises of apparel for men and women, including t-shirts, hoodies and trackpants.
Abhishek Ganguly, MD, PUMA India and Southeast Asia, said, “RCB is undoubtedly the most popular cricket team in the T20 League and enjoys an ever-increasing fandom across the country. We are really excited to partner with them for the launch of the athleisure range. Bringing the best of both worlds, the collection leverages PUMA’s design expertise and RCB’s fashionable DNA. Through an exclusive PUMAxRCB range we aim to strengthen the team’s connect with its fans across the country.”
PUMA said it has witnessed record-breaking jersey sales, of which majority were customised.
“We are extremely delighted to continue and strengthen our association with high performing sports brand, PUMA,” said Rajesh Menon, VP and Head, RCB. “This partnership is a true intersection of cricket and lifestyle. The launch of athleisure collection makes RCB the only cricket team to move beyond traditional retail merchandise into the world of GenZ, millennial fashion wear. This collection indeed represents the evolving brand ethos of RCB in a cutting-edge street wear, on trend lifestyle avatar which will completely resonate with Young India.”
The collection is available at select PUMA stores, on puma.com, RCB.com and the RCB Bar & Café.