tata super app: The Tata super app now has a name
A closed user base
has begun beta testing the app and it will be accessed by all employees in phases over the next few months, ET reported on Sept. 25. The commercial launch is still some months away as several pieces are yet to fall into place, the TOI report said.
Called TataNeu, the Tata super app will upon launch become a one-stop destination for all online services of the salt-to-software group. While some group brands like
1mg, Taj Hotels, Croma and AirAsia have boarded the app, others such as Titan, Tanishq, Cliq and Starbucks are yet to do so, according to the TOI report. TataNeu will have a new loyalty program wherein customers can earn points redeemable for any other purchases made on the platform.
While the Tata Group is the first to get the ball rolling on a super app, a Bank of America report released in August said, “India has the potential to have 3-4 super apps”. One of the appealing features of a super app is that it cleans up a smartphone’s home screen, a valuable piece of digital real estate.