cavinkare: CavinKare forays into men’s grooming segment; to offer head-to-toe solutions
He said the company has witnessed an increased interest among the ‘urban’ male consumers for personal grooming products. “Hence we have used our strength, Research and Development, to develop an entire product line specifically curated to match the needs of urban male consumers”, he said in a press release.
Under the BIKER’S brand, the company launched 2-in-1 shampoo conditioners, beard oil, beard cream and shower gel to satiate the needs of the urban male.
“With an avid interest from men towards personal grooming products, the brand will offer head-to-toe solutions for all the damages caused due to long commute and stress”, it said.
Enriched with the goodness of ingredients like Moringa leaves, Aloe Vera and more, the products offer holistic care and nourishment as well, the company said.
Announcing the launch on Tuesday, the company unveiled its first range of products in the shampoo category, which will hit the markets in Tamil Nadu from today.
The BIKER’s Shampoo would be available in three variants — Helmet damage repair, anti-dandruff and strong and bouncy shampoos which would be priced between Rs 80 and Rs 415.
The bottle has been designed like a motorcycle handlebar to resonate the target consumer and product would be available across retail outlets, kirana stores and select e-commerce portals.
Under its 2.0 growth strategy, CavinKare has drawn up aggressive expansion plans, besides planning to garner group revenues of Rs 5,000 crore in 3-5 years.